Crypto.com has announced an exclusive multi-year partnership with UEFA, making it the first and only global cryptocurrency platform to sponsor the UEFA Champions League. This significant collaboration marks Crypto.com’s entry into one of the most prestigious football tournaments in the world. As the official global sponsor, Crypto.com will play a pivotal role in enhancing fan experiences and promoting cryptocurrency through innovative engagements.
Bringing Fans Closer to the Game
Crypto.com and UEFA are set to create unforgettable moments for football fans by integrating unique cryptocurrency experiences into the Champions League. The partnership includes in-stadium activations, broadcast integrations, and cutting-edge advertising campaigns designed to drive fan engagement. Crypto.com’s branding will be prominently displayed at the UEFA Super Cup, marking the beginning of this exciting new chapter.
In addition, the collaboration aims to connect football enthusiasts with the growing world of cryptocurrency. By merging these two passions, Crypto.com hopes to further expand its user base, which already exceeds 100 million. The company’s commitment to innovation and engagement aligns perfectly with UEFA’s vision of enhancing the fan experience through technology.
Statements from the Leaders
Steven Kalifowitz, Chief Marketing Officer at Crypto.com, expressed his excitement about the partnership, stating, “This exclusive partnership with the UEFA Champions League represents a significant step in our journey to engage consumers through iconic global sporting events. We’ve built our brand by creating groundbreaking moments, and now, we’re thrilled to connect with millions of passionate football fans around the world.”
Similarly, Guy-Laurent Epstein, UEFA’s Marketing Director, highlighted the importance of this collaboration. He noted, “Our partnership with Crypto.com marks an exciting new chapter for the UEFA Champions League. We’re eager to explore innovative technologies with Crypto.com to enhance the fan experience and bring fresh opportunities to our community.”
Crypto.com’s Expanding Influence in Sports
This partnership with UEFA Champions League adds to Crypto.com’s impressive portfolio of sports collaborations. The platform has established itself as a global brand by partnering with renowned events and organizations, including Formula 1, UFC, and the FIFA World Cup Qatar 2022. With its continued involvement in major sporting events, Crypto.com is reinforcing its mission to bring cryptocurrency into the mainstream and into every wallet.
Football fans and cryptocurrency enthusiasts alike are encouraged to stay tuned for the exciting initiatives that will emerge from this groundbreaking partnership. With the UEFA Champions League as a platform, Crypto.com is poised to create new opportunities and experiences that will captivate fans and further the adoption of cryptocurrency worldwide.
